10 Things Holding Your Website Back in 2023

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Why it might finally be time for that long overdue update.

As we enter the new year, it’s a perfect time for business owners to evaluate their websites and consider a redesign or upgrade. In today’s digital age, a website is often the first point of contact between a business and its customers. It’s crucial that your website presents a professional and polished image to visitors.

Here are a few reasons why redesigning or upgrading your website in 2023 might be a good idea:

  1. Your website may be out of date: Technology and design trends are constantly changing, and it’s important to keep up with them to ensure your website looks modern and relevant.
  2. Your website may not be mobile-friendly: With more and more people accessing the internet on their smartphones, it’s essential that your website is optimized for mobile devices. A redesign or upgrade can help ensure that your website looks great and is easy to navigate on any device.
  3. Your website may not be generating leads or conversions: If your website isn’t generating the leads or conversions you want, a redesign or upgrade can help improve the user experience and increase conversions.
  4. Your website may not be SEO-friendly: A well-designed website with optimized content and meta tags can help improve your search engine rankings, making it easier for potential customers to find you online.
  5. Your website may not be accessible: A website that is not accessible to all users, including those with disabilities, is not only a legal requirement but also a moral one. A redesign or upgrade can ensure that your website is accessible to all users and complies with legal standards.
  6. Your website may not be secure: With cyber threats on the rise, it’s essential that your website is secure. A redesign or upgrade can ensure that your website is protected against hacking and other security breaches.
  7. Your website may not be fast enough: A slow-loading website can lead to high bounce rates and a poor user experience. A redesign or upgrade can help improve the loading speed of your website, making it more user-friendly.
  8. Your website may not be able to integrate with new technologies: New technologies such as chatbots, voice assistants, and artificial intelligence can help improve the user experience and generate leads. A redesign or upgrade can ensure that your website is able to integrate with these new technologies.

Overall, investing in a redesign or upgrade of your website in 2023 can help ensure that your business presents a professional image online, generates leads and conversions, and is easy to find by potential customers.

Additionally, it will ensure that your website is accessible, secure, fast, and can integrate with new technologies. A well-designed website can be a valuable asset for your business and can help you stand out in today’s digital marketplace.

If you’re looking to redesign or upgrade your website in 2023, HYPE Marketing is here to help. We have a team of experienced professionals who specialize in website design and development, and we can help you create a website that is visually stunning, user-friendly, and optimized for conversions. Our team will work with you to understand your business goals, target audience, and branding, and we will use that information to create a website that is tailored to your unique needs.

We offer a wide range of services, including:

  • Website design and development
  • E-commerce website development
  • Mobile-friendly website design
  • Website optimization for search engines (SEO)
  • Website hosting and maintenance

We understand the importance of a website for your business, which is why we work hard to deliver a high-quality product that meets your needs. We always keep up-to-date with the latest web design trends, and best practices in SEO, so you can be sure that your website will be up-to-date and competitive in the market.

Don’t hesitate to contact us to discuss your project and how we can help you achieve your goals. We’ll be happy to provide you with a free consultation and a quote.

News Feature: Local Business Use HYPE Marketing To Build Trust and Traffic

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Watch how we use social media and digital marketing to help local businesses get consumers through their doors.

Wells, K. (2021, June 26). Going Digital during the pandemic pays off for local businesses. hype. Retrieved November 2, 2021, from https://spectrumnews1.com/oh/columbus/news/2021/06/22/going-digital-during-the-pandemic-pays-off-for-local-businesses-#.

The power of social media has been well documented in recent years. It’s a news staple that companies, celebrities, and other public figures have been using platforms such as Instagram and Facebook to connect with fans and build a massive following. But what about local businesses? Do the rules of social media apply to businesses outside the big city lights?
When you think of the word HYPE, what words come to mind? Over-hyped? Excited? Well maybe not overly excited; But you should be! For me, HYPE is the result of great marketing that brings customers through your doors or improves your social presence. We constantly think of and perfect ways we can use social media and digital marketing to help local and small businesses and we do just that!

Future of Social Media Marketing~ Why Big Brands are using it?

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Social Media Marketing is one of the most popular things that happened to business and marketing in the world. With the increasing popularity of social media platforms like Facebook, Instagram, etc social media marketing emerged as a new field in marketing strategy making with the spark of intense opportunities.

Marketing strategists and business professionals consider social media marketing as the future of marketing and as a primary tool of marketing for corporates and small businesses.
You can also find many people who hold up the opinion that Social media marketing is nothing but a seasonal tool, which will diminish and disappear with time. But, the number of professionals, which believe that social media marketing is the future of marketing is huge in numbers. So we go with the people who believe that social media marketing has huge potential in the future.

Why Social Media Marketing?

Marketing is believed to be the backbone of every business in the world. Marketers always seek for new platforms, markets, and opportunities to market their products to get more customers. With the increasing influence of social media platforms, Social media marketing has gained the attention of marketers and business professionals. With around 4.41 billion active users on social media users, it gives a huge opportunity for businesses to engage these huge numbers of users for their business activities.

05 things that prove Social media marketing is the future of the marketing world:

  •  Huge user engagement
  • New opportunity after the increase in E-commerce businesses
  • Economical for small and medium-sized businesses
  • Worldwide reach
  • Huge upside potential

Above are some things, which are considered to be the factors that conclude that social media marketing has a bright future.

Huge user engagement:

User engagement is one of the most popular attractions of social media to be used for marketing. With around 4.41 billion active users it is considered to be the most attractive platform to be used for marketing. Moreover, these platforms have introduced new and effective business tools for businesses, which help the business to market and introduce their product and services to the users effectively and efficiently.

A new opportunity, after an increase in E-commerce business:

E-commerce business is experiencing an extreme boom in recent days. Business is converting their operation to electronic commerce. For e-commerce businesses, social media marketing is the perfect partner. Case studies and marketing plans have proven that social media marketing helped e-commerce websites increase their traffic. With the intensive increase in e-commerce business use of social and media marketing is increased to several folds.

Economical for small and medium-sized business:

Besides the opportunity and potential in social media marketing. The biggest attraction after that is its economical budget. This factor makes social media marketing attractive for small and medium-sized enterprises. Moreover, new businesses can easily reach more people with social media marketing than traditional marketing with the same budget. This economical structure of budgeting in social media marketing is attracting even huge corporations to use social media marketing as their prime marketing tool in the future.

Worldwide reach:

Social media helps people of different origins, races, cultures, traditions, and ethnic backgrounds to get connected to their platforms. With the help of social media, the dream of the world as a global village becomes true. A person living in Asia can connect to a person living in Canada easily as ever before. Besides connecting people, it also helps businesses become global. Now businesses can easily sell their products worldwide without the barrier of boundaries.
Social media helps small and local businesses to become global and help them introduce their products worldwide. Social media marketing helps businesses to market their product worldwide.

Huge upside potential:

Social media has huge upside potential. With the increase in the use of the internet, more people will join these platforms. This potential will unlock business opportunities and engage more people shortly. Moreover, these platforms will also introduce more sophisticated tools for business activities, which increase the efficiency of businesses worldwide.


Social media marketing is believed to be the future of marketing. We have discussed some very powerful factors, which support the argument that social media marketing is the future of marketing. Today, small, medium and large-sized businesses are increasing their activities of social media marketing to capture this newly introduced platform and market.

If you are looking to get professional Social Media Marketing Assistance, HYPE Marketing can help you grow your social media.

Social Media Marketing for small and medium-sized businesses:

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Every business today wanted to use Social media marketing as their prime tool to engage new customers. Among these businesses, small and medium-sized enterprises commonly known as SMEs are on top. When we compare classical marketing with social media marketing it uses almost the same technique but the thing which gives social media marketing an edge is its cost-efficient structure.

Huge corporates and brands spend millions on marketing to increase their market presence. But SMEs don’t have that kind of budget so they use Social media marketing as their prime tool to introduce their business to thousands of people with a lesser budget.
You may have the question about what kind of strategy will be beneficial for small and medium-sized businesses?

Here is the answer:

Social Media Marketing Strategy for Small and medium-sized businesses in 2020:

Different businesses use different approaches and strategies to do social media marketing. Here are some popular and most used social media marketing strategies by small and medium-sized businesses:

  • Facebook Advertisement
  • Profile creation and optimization on social media platforms
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Google Ads
  • Diverse content for the website and Social media profile to increase customer reach

You can also find tons of other techniques and strategies but above some commonly used strategies.

Facebook Advertisement:

Marketing Strategy

Facebook advertisement is the most commonly used social media marketing tool. Besides being an efficient tool it is also considered as an efficient social media marketing strategy for small and medium-sized businesses. Facebook advertisement helps you get people to your

Facebook profile and then to your website or any other selling source you used for your businesses.
Commonly Facebook advertisements have attractive content, which attracts people to your business and engages them in your profile. It also helps create brand value.

Social Media profile creation and optimization:
You must use different social media platforms to create your profile and optimize your profile with relevant content there.

You can create and optimize your profile at:

  •  Instagram
  • Pinterest
  • YouTube
  • Facebook
  • LinkedIn

All of these profiles will help you get traffic at your websites or store to increase your sales. Moreover, the optimization of your content on these profiles is also an important thing.

Social Media Search Engine Optimization (Social Media SEO):

Search engine optimization (SEO) is optimizing your profiles with optimized content. It helps you rank your profiles higher on searches and recommendations. It will also rank you higher on google searches.

Content Marketing:

Content marketing is an important part of your social media marketing strategy. Even if you have profiles on popular social media platforms, you will not be able to get a sufficient response. Content marketing helps you increase your customer engagement and attract more traffic to your profiles, which helps you get more sales leads.

Google Ads:

Although google ads are popular for the advertisement of websites it will also help you market your social media platforms. With the proper engagement of google ads, you can increase the engagement and performance of your profiles. Google is a popular search engine to endure millions of searchers every day. With such traffic and engagement, it will help you to introduce your business in a better way.

Diverse and attractive content creation:

Diverse and attractive content helps you attract new customers to your profiles. People always appreciate new and diverse content, which makes people visit your profile. Moreover, such content creates your brand value and a better picture of your business.


What we have discussed is just a sight to explain to you about some commonly used social media marketing strategies for small and medium-sized businesses. Moreover, you must also follow trends to attract more people.

If you are looking to get professional Social Media Marketing Assistance, HYPE Marketing can help you grow your social media.

Social Media Optimization techniques to grow your Business!

Social Media Optimization techniques

If you’re a small business owner, getting ready to take your business to the next level, then Social Media Marketing can be your next big shot. Excited to take a shot right? But wait, Just having a social media page won’t make much of a big difference if you don’t know about social media optimization tools.

Social media optimization techniques are essential for strengthening and growing your business. With the help of SMO, you construct, increase your social media plan, and interact better with your targeted audience.

6 Social Media Optimization tips to grow your Business:

Social media optimization helps you make your product or brand more known and makes it easier for your audience to trust you. These 7 social media optimization techniques can help you grow your business:

1. Start with Optimizing your Social Media Strategy

Before you begin, make sure you have clear goals and objectives. You must know what you’re trying to accomplish with your social media campaign. Your plans should focus on increasing your business’s presence and attaining estimated outcomes.

Choose those social media outlets when optimizing your strategy. Select those platforms where you can easily reach your niche audience. It helps you achieve the most valuable outcomes for your campaign.

2. Select & Set suitable Keywords

Keywords play an important role in social media optimization. You must be aware of what keywords, hashtags, or topics your audiences use to search for your organization. Acknowledging how your audience finds you on social media, you can enhance your strategy and drive the maximum public to your page.

People prefer using various keywords on social media than searching online. Search and set the right phrases for your page to help your audience easily reach you.

3. Boost your Profile: Key Optimization Techniques for Social Media Profiles

Once you have decided on the right social media platforms for your business. Now, It’s time to dive right into Profile optimization. Just like websites, your social media page also needs optimization. To sell easily, you must be really easy to find.

The very first SMO that you will do while creating your Profile/Page, is filling details about your business or brand. Your company’s profile page is the foundation of your business online, make sure it is well represented.

How to Create an Effective Social Media Profile?

⦁ Profile Picture:

Use your company logo in your social media handle’s Profile picture. In the case of an individual business owner, You can also use your own Professional Looking picture instead of a logo.

⦁ Username:

As your username, you can use your business name, if it is available. As every day millions of new businesses are registered, getting your business name as the username is a bit of a difficulty these days.

You can use an online tool to Check Username Availability for your business. Use Namecheap to check the username.

⦁ Company Bio:

This section is important for social media search engines. Fill most accurate and clear information about your company’s services/ products, What your company aims to do, and your relevant business information.

4. Add hashtags to increase your reaches leads

Hashtags are unique, used by a number of people on social media to search exciting and trending topics. Adding hashtags in your campaign is one of the best techniques for social media optimization. They help people reach your posts more easily. Even if people aren’t following your page, they can reach your post relevant to their search. It makes it easier for you to gain more reaches and new leads.

It’s essential to use hashtags with a purpose, since there are various strategies involved in choosing hashtags. Therefore, choose your hashtag carefully and wisely. Don’t use irrelevant tags to generate traffic on your posts.

5. Post Description

Social media platforms are useful to share your ideas, brand, products, or events. However, your content must be informative and persuasive enough to grab the attention of your viewers to run your social media pages successfully. Optimizing your content in the right way is an important social media optimizing technique.

A great social media optimization technique includes two types of contents:
⦁ Original Content – your own ideas or products
⦁ Curated Content – information shared from different sources

Properly describe what you are trying to convey. You can use multiple headlines for your content. It allows you to publicize the same post through several headlines. It illustrates that your post is recently uploaded, even if you’ve posted it hours earlier.

6. Post Scheduling

Optimize your publishing. It is one of the most critical aspects of social media optimization. You must plan the right time for uploading your content. Your niche audience is not always online to reach your content as soon as you post it. Therefore, analyze at what time you get maximum views, and schedule your posts accordingly.

Some social networking sites require multiple postings to help you engage with your audience while posting once or twice a day is enough for others.


Social media optimization is an effective process to grow your business online. People nowadays spend a great part of their lives scrolling various social networking sites. You just need some social media optimization techniques to increase your reach and new leads.

If you are looking to get professional Social Media Marketing Assistance, HYPE Marketing can help you grow your social media.